Summer on the Waterfront
Thirty years ago, Boston’s waterfront was run down and cut off from the city by an elevated highway. The harbor was so polluted, an accidental swim required a visit to the hospital. After billions in investment, Boston has one of the cleanest, most beautiful harbors in the US.
Beginning in 2012, an ad-hoc coalition of waterfront non-profit organizations led by The Boston Harbor Association began co-promoting all the cultural offerings taking place on Boston’s waterfront from June 1st through Labor Day. In their first year, Boston's Summer on the Waterfront raised over $1m in pro bono marketing support and reached over 25 million views through their marketing campaign with the slogan “Eat. Splash. Shop. Learn. Rediscover Boston’s Waterfront this Summer.”
http://summeronthewaterfront.org/
Beginning in 2012, an ad-hoc coalition of waterfront non-profit organizations led by The Boston Harbor Association began co-promoting all the cultural offerings taking place on Boston’s waterfront from June 1st through Labor Day. In their first year, Boston's Summer on the Waterfront raised over $1m in pro bono marketing support and reached over 25 million views through their marketing campaign with the slogan “Eat. Splash. Shop. Learn. Rediscover Boston’s Waterfront this Summer.”
http://summeronthewaterfront.org/
